Small city car rental industry: obstacles to development
On the premise of car brands are relatively complete, price competition is the rental company's killer app. Different car rental companies, the same brand of car, the price difference of nearly 1 time, on the related procedures are also different. Rent a car in order to save costs, take cheap cars from the used cars market, so that their rental prices will be low. Simplifying procedures was one of the ways to attract customers. Some leasing companies in order to pull customers, strive for benefit, not strictly in accordance with the prescribed procedures handling rental business, such as cooked customer does not accept the deposit, examination of documents being frivolous, not only undermined the normal market order, but also greatly increases the risk of car rental. While management problems inevitably affect the further development of the middle and small city car rental companies.

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